Missioning towards the Vision

We know what we are, but know not what we may be.

~ William Shakespeare

Vision: It is the ultimate goal, something that is presumed to be impossible to achieve.

This is what defines a company and takes it forward. It is this which drives every person to do things otherwise thought impossible. One of our great freedom fighters once said, "Give me blood and I will give you freedom". This statement alone led more than a million Indians to fight for my our country, 'India'!!!!. This one statement drives people to work harder and harder everytime. So all in all this is driving force behind the success or failure of a company.

Mission:  It guides the actions of the organization, and provides a path to achieve it's Vision. It tells the employees what to do and how to do. Not just employees any customer can also infer what the company does just from this statement.

Let's consider the vision and mission statements of a company to understand this point better.

Reliance

Vision:To be a globally respected wealth creator with an emphasis on customer care and a culture of good corporate governance.

Mission:To create and nurture a world-class, high performance environment aimed at delighting our customers.

The vision statement of Reliance clearly shows that they want to become a wealth creator and be recognized throughout the world for it in short they want to be the best in the industry so that they are the only ones the world would look upto in terms of creating wealth.


Their Mission tells it's employees what is expected from their side to achieve the mission i.e. delighting the customers through providing high performance environment for their customers. As can be seen from both of the above statements they are expected to be small and concise.

Hawthorne Effect

This effect says that any individual when put in the spotlight would perform well or any individual once he realizes he's been chosen to do something special will perform well. So what matters more from the productivity point of view is that the managers need to make their employees be felt special. It's only then the productivity of the company improves because the employees would feel motivated enough to work hard.